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New Video Search Engine Delivers Results to Mobile Phones

ANDOVER, Mass. — A new video search engine will deliver targeted results to consumers' desktops and cell phones, giving adult viral marketers another way to deliver content to fans.

The new service is called vTap.com, and like competitor Blinkx.com, it searches through thousands of viral video sites and compiles results into one filterable listing. VTap.com includes more than 50,000 sites in its searches.

But vTap also gives users the option to build a feed that constantly searches for videos that interest them. A surfer would specify the parameters of this feed once, and vTap would then recommend relevant videos from time to time.

Users will be able to access their feeds online or through their cell phones. Fans of Apple's iPhone will be able to watch any vTap video, because the site automatically transfers videos to a Quicktime format. To date, the iPhone has no browser-based Flash media player.

Viral marketers who work the social-networking angle will also be able to use vTap's feed service to receive video suggestions based on their own or their friends' MySpace or Facebook profile information.

As of now, vTap's terms of service include no prohibitions against adult content, and searches for adult-related videos return normal results.

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