Google to Offer Video Preview Service

MOUNTAIN VIEW, Calif. – Search engine Google is planning to release a video preview service that will broadcast 10-second clips on its website and then redirect surfers to content sites to pay for the full version.

In April, Google released a television text-search project in which still images result from keyword searches like "Jackson verdict" or "California landslide."

But with the proposed video search portal, companies would submit material to Google and the website, and in turn, would send customers to sponsor sites following the preview.

Google joins Microsoft and Yahoo in the development of video search features within their respective search engines.

The video search program is still in embryonic stages, reported Google insiders to C-Net.com, so the potential difficulties of gaining permission from “Star Wars” actors, for example, whose work might be excerpted in a clip, has yet to be worked out.

As with any other video or audio content, Google will need to determine digital rights management standards when working with producers as well as instituting a meta-tag stylesheet.

Google did not respond to XBiz inquiries about whether or not it would allow adult content, but Google Video Director Jennifer Felkin, speaking at last week’s Digital Media Summit in Los Angeles, said that copyright issues for video searches as well as the screening of submitted content are both thorny issues.

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