In January, more than 3 billion of the over 9.8 billion videos viewed online that month were hosted by YouTube, including those that were watched by more than 139 million U.S. Internet users who spent 206 minutes per person on average viewing online videos — a figure that represents the 75.7 percent of the U.S. audience that watches online videos.
The number is a substantial drop from December’s record-breaking 10.1 billion videos viewed online.
Google, which owns YouTube, continues to rank as the top U.S.-based video property with nearly 3.4 billion videos viewed, or 34.3 percent of all videos. Fox Interactive Media ranked a distant second at six percent, with 584 million video views, followed by Yahoo! with a 3.2 percent share of 315 million and Microsoft with a two percent share of 199 million video views.
Other interesting findings reveal that 78.5 million viewers worldwide watched 3.25 billion videos on YouTube.com alone, averaging 41.4 videos per viewer for the month of January.
During that same time, 49.4 million visitors saw 534 million videos on MySpace.com, an average of 10.8 videos per viewer.
The comScore report also found that the average video runs 2.9 minutes and the average online video consumer watches 70 videos per month.
