Here's how it works: Webmasters enter their ad codes into the Google ads manager, and then place the corresponding Google codes onto their own sites.
The service gives webmasters the ability to track the pages views and clicks on all of their ads. Webmasters will also have the ability to geotarget their advertisements.
Adult webmasters had a mixed reaction to the new product. While some were impressed with the prospect of a free ad-serving solution powered by a reliable company like Google, others shrugged.
Metal Cash CEO Joshua Hendershot told XBIZ that the advertisements he hosts on his company's servers don't eat up enough space or bandwidth to necessitate a move to a free server.
By contrast, Matrix Content President Stephen Bugbee told XBIZ that the cost of hosting ads in-house can be huge, but at the same time he cautioned against trading privacy for cost.
"The bandwidth costs are definitely high," Bugbee said. "But at the same time, you're remaining in control of your content. That's one of the benefits of keeping everything in-house."
As for the geotargeting solution Google plans to offer, Bugbee also said that as attractive as that is, a savvy programmer can get that job done in-house, too.
To sign up for the service, visit Google.com.
