“Several of our clients routinely request particular modules that may only benefit them and not other customers,” Mansion productions President Oystein Wright told XBiz, “but in the case of the recent enhancements to MPA3, we felt that the improvements were things all our customers could take advantage of.”
Those improvements, Wright said, include a major tweak to the affiliate manager module that gives owners more control of the stats of particular sites.
“Affiliate managers can come and go,” Wright said, noting the problems of his other company, Playa Solutions, with former employees of its DRM adjunct PlayaDRM, resulting in that company’s closure earlier this week. “This module gives affiliate owners access to more information.”
“There’s more privacy for the program owner,” he added. “It’s easy for the owner to track the results of his own campaign.”
One module enhancement is advanced retention statistics. Wright said that in the past, retention stats had to be gathered “manually” — users had to drill down a series of statistics to find the information they wanted. But with the new system, all the retention stats are available in a single window.
The new MPA3 was beta-tested for several weeks by a control group prior to its official launch earlier this week.