The new site will feature video clips on adult-related topics, as well as comedy and editorial clips.
Lavender Lounge founder Mark Kliem said that the new site will also feature viral marketing tools combining Flash video with an open source "tube site" page design; LLVB will be the repository for webcasts featured on Lavender Lounge's main blog site, LavenderLoungeBlog.com. Visitors to LLVB will be able to view the webcasts all in one place, but each video will have embed code and page link code available for viral distribution.
"Text blogs are so 2003 — and you can quote me on that,” Kliem said. "When I promote a movie or interview a porn star with a webcast, I'm hoping the video gets posted to other blog sites, even my competitors', but my real focus is to create original programming that promotes my own products and gets distributed virally."
Kliem, who has been blogging on LavenderLoungeBlog.com since 2003, said that he was inspired to update into video blogging after watching the proliferation of text blogs used as an interactive feature on most adult websites.
"Studios, membership sites and porn stars loved it when I mentioned them on my blog,” Kliem said. “Now they all have their own blogs but still expect me to promote their products without reciprocation. There are tons of gay porn blogs out there copying what I've been doing for five years, many with no outgoing links. It's become very one-sided and ruined the community aspect of blogging."
Kliem, who has a long history as an adult journalist as a founder of GayPornBlog.com as well as various production experience working for studios and in television, said he is anxious to utilize the new site as a portal for various video clips he has shot over the years.
“I have tons of originally produced comedy skits, interviews and music performances left over from my public access TV show in the early ‘90s that I can re-purpose on the video blog,” he said. “Even after the public access show ended, I continued to produce skit comedy with a few friends just for our own amusement. This will be the first time that material will be available for wide distribution."
Also a long-standing member of the San Francisco chapter of non-profit charity organization The Sisters of Perpetual Indulgence, Kliem’s alter-ego Sister Zsa-Zsa Glamour will be featured in editorial video clips. In a section called “The Epistle,” the Sister will discuss “queer politics, freedom of speech, and health issues.”
"Instead of being just another bespeckled 50-year-old ranting about politics on YouTube, my words will get a lot more attention when I paint my face and wear a nun's habit," Kliem said. "The Sisters have been doing that on the streets for thirty years. It works."
Other sites under the Lavender Lounge umbrella include flagship site LavenderLounge.com, content site MuscleBearCub.com and affiliate program LavenderLounge.Biz.
The affiliate program offers webmasters up to 50 percent payouts on new and recurring members.
For more information contact Kliem at info@lavenderlounge.com .