In the increasingly crowded massive paysite market, standing out from the crowd is of paramount importance for any company entering the arena, said Sam Phillips, CEO of ProfitX.com.
“VideoSexperts.com is a whole new way for surfers to enjoy adult entertainment,” Phillips said. “We knew going in that a lot of DVDs was not a juicy enough selling point on its own, and in truth VideoSexperts.com is much more about the interactivity and the community than it is about the size of our catalog. In this day and age, porn buyers are becoming increasingly well-informed consumers of adult products. Even more importantly, they are confident in their own expertise when given the chance to state their opinions about movies, actresses, trends, directors and studios of the industry. Our site harnesses that desire of consumers to be appreciated as experts and we channel that into a bankable retention system.
The VideoSexperts site allows members to post detailed rankings and complete text reviews of many aspects of the site’s contents including movies, talent, studios and more. Member feedback generated organically in this manner is used to determine which new titles to add, what new features to add and virtually all other aspects of the site’s update schedule. In doing so, ProfitX provides a layer of interactive content that other massive sites are lacking. Not only can a particular member post his or her Sexpert opinions, other site members can look-up all comments made by any other user in a simple to use and aesthetically pleasing interface.
“Most people can recall the video store days when they would go to a really great store and see what other particular people had recommended that day or that week,” Philips said. “Once you found an expert with similar tastes to your own, you always had fantastic movie selections to watch because they were being highlighted for you. VideoSexperts brings that model to online media with potentially 1,000s of ‘Sexperts’ creating custom searches that other members can benefit from. It gives outspoken surfers a platform to become pseudo-celebrities, novice surfers a chance to find quality smut in a comfortable, guided manner — and it gives our affiliates a fantastic rev-share earning potential with exceptional retention rates. In this competitive market it is far easier to retain a paying customer than to convert a surfer and our affiliates know that as well.”
The design of VideoSexperts is unique in many ways and leverages the lengthy experience and large design portfolio that ProfitX’s founder built as the owner of the top tier adult design firm AdultDesign.com.
“We’ve built great sites from the ground up for many major industry players and we think that gives us an advantage in knowing what our own site needed to have done from a design standpoint,” Philips said. “VideoSexperts really has to pack a lot of information into the interface for it to work as we intended, and doing that in a light-weight way that does not feel bulky to our members was not an easy task to pull off. Looking at the results though and hearing praise from our members already makes the whole process worthwhile.”
Plans are already in the works to create an interactive reward system for Sexperts that other members deem worthy of praise.
“It’s all part of our plan to let the inmates run the asylum,” Philips said. “We set borders, but within the framework of the site we allow a much greater amount of control to be exercised by our members and given the mindset of today’s surfers we are sure that is exactly what they are looking for — along with lots of sex of course!”
