The performer and director told XBIZ about the long-awaited launch of the site from the SexZ Pictures booth on the floor of the Adult Entertainment Expo, where she was signing with stars Hillary Scott, Paulina James and Eva Angelina.
Ireland said the new site will include video-on-demand movies along with a slew of free content and features, including a message board and a selection of behind-the-scenes videos.
SlutWerkz employs only female directors who direct hard-edge gonzo and bondage-themed movies.
Coming up this year, Ireland said she had made deals with Vivid-Alt's Kimberly Kane and adult star Tiffany Mynx to direct for Slutwerkz.
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