Best Buy critics are saying that the new policy was put in place to avoid pressure from shareholders and right wing faith-based organizations like the Christian Brothers Investments Services, an investment service that is widely used by the Roman Catholic community and invests heavily in Best Buy stock.
The new policy, according to Best Buy, puts the onus of responsibility on the company's sales staff, which could face disciplinary action if they sell adult games to minors. The “mature” product policy prohibits the sale of video and computer games rated M, a definition put in place by the Entertainment Software Rating Board. The M-rating prohibits customers under the age of 17 from purchasing adult products.
Of particular concern to Best Buy are games like of "Halo," "Manhunt," "Hitman" and "Grand Theft Auto."
The new system includes special prompts at cash registers when M-rated videos or computer games are being purchased. The prompts require the cashier to confirm the age of the customer before making a sale.
In addition, the company will not place M-rated video or computer games on its in-store interactive displays.
The Minneapolis-based company controls more than 830 retail stores throughout the United Stares, including the Future Shop, Geek Squad and Magnolia Audio Video.
"We want to give our customers the opportunity to choose what is appropriate for themselves and their families. With that premise, Best Buy recognizes the concerns regarding the content of certain video and PC games," the company stated.
Best Buy also has developed a system where its own clerks will spy on each other to make sure the new policy is being upheld. A select group of "mystery shoppers" will be sent to more than 100 stores each month to determine how well cashiers are complying.
"These random audits allow the company to take appropriate action to correct problems immediately, if any are found," the company said.
The store also has posted signage explaining the Entertainment Software Ratings Board ratings system.
