The move solidifies the companies' working relationship that has been ongoing since 2006 and will greatly reduce the time it takes to publish video content.
"Video is the fastest growing content category in our catalog," WAAT Media co-founder and COO Camill Sayadeh said. "In order to fulfill the enormous demand for video programming and guarantee a high-quality user experience, we needed a platform that allowed us to automate the editing and publishing of video clips and to optimize their quality for any device anywhere in the world."
"Vantrix has been instrumental in helping us streamline our video publishing operations, while maximizing our audience reach and delivering the best video quality on a mobile phone," Sayadeh said.
WAAT Media will use Vantrix's Store Optimizer, which provides users with the flexibility to decide how and when to perform video optimization, adapting clips in real time when a user accesses the content. This allows preprocessing and batch optimizing for multiple handset profiles through an easy-to-use PC client, resulting in dramatic efficiency gains.
"With Vantrix Store Optimizer, WAAT Media has a best-of-breed mobile video application and can focus on its core business of providing the best and widest range of content to its customers," said Allan Benchetrit, executive vice president of sales and co-founder of Vantrix.
WAAT Media has on-deck agreements with more than 70 major mobile carriers, distributing images, video, mobile TV and mobile games through it Twistbox Games subsidiary.
Vantrix overcomes the technology hurdles of providing video-on-demand, live TV, video alerts, user-generated content, video share and any other type of multimedia in mobile and other digital platforms for companies like ABC News, Orange, T-Mobile and The Weather Channel.
Previously, WAAT relied on multiple transcoding platforms, each of which was used for a different group of formats and codecs. But Store Optimizer supports all relevant formats and codecs, including specialized formats for video production, such as PAL, NTSC and non-square pixels, allowing WAAT to consolidate its transcoding needs.
The deal will bring video from publishers such as Playboy, Penthouse, Vivid, Mr. Skin and others to more than 100 carriers worldwide.