IMS Media Owner Ivan Cohen told XBIZ that affiliates can sign up and earn money on a pay-per-sale or revshare basis based around the company's cam show auction system, which offers customers two ways to buy shows:
The pay-per-sale option will give webmasters a $30 payout for every new member they send to the site.
The revshare option will give webmasters 20 percent of all money made from auctions started by members they send to the site.
Coming out of their beta-testing phase, Cohen said that his company's reverse auction system proved the most popular of his two models.
"Every single guy who did a reverse auction did at least one more," he said. "Nobody did just one."
Consultant Michael Sperber has been working with Cohen on this project, and he added that the reverse auction is a huge boost for a customer's ego.
"After the customer starts a reverse auction, he can watch a catfight play out," he said, explaining that a chat screen appears for every reverse auction that shows the dialogue of the competing performers.