The Van Nuys, Calif.-based company reported Tuesday a sales increase of 158 percent for its Herbal Vivid virility products in Asia.
Vivid attributes the surge in Japan, Hong Kong, Taiwan and China to a broadened distribution plan, an aggressive new global advertising campaign and the use of famous Vivid Girls to help promote the products.
“Since we started selling internationally, the Vivid male virility product is now the No. 1 in its category in Asia,” said Laurie Oceguera, director of marketing for Herbal Groups Inc., Vivid’s marketing partner for its line of supplements. “Sales of the Vivid-branded line of male and female sexual virility products have gone through the roof.”
Oceguera said Vivid has partnered with Buccone Ltd., which has sold herbal products in Asia for years.
In addition, Buccone presented Vivid products to more than 350,000 visitors at recent trade shows such as the China Medicine and Health Food Fair and the New and Specific Drug, Non-prescription Drug Exhibition.
Oceguera said that Vivid has increased its marketing of herbal products in the United States and Canada, where it has ramped up commercials on TV and cable.
“Our target customers are males, ages 35-70, so we have focused our media buys on schedules that reach that demographic,” Oceguera said.
Herbal Vivid commercials now can be seen on the Spice, Playboy TV and Hot Network channels and the product has also been promoted on radio programs such as the “Tom Leykis Show,” “Tony Bruno Show” and “The Howard Stern Show.”
The products are also advertised in men’s magazines and are promoted through an extensive direct mail network that reaches millions of households per year, Oceguera said.
“The Vivid Girls are also a great marketing tool, which became evident at the recent Natural Products Expo West in Anaheim, Calif., where customers waited in long lines to get the autographs of Vivid superstars Lexie Marie and Monique Alexander,” Oceguera said.
