Too Much Acquires Stake in Segregated Payments

FREEHOLD, N.J. — Affiliate software provider Too Much Media has acquired an equity stake in Cyprus-based Segregated Payments Ltd., owner and operator of SegPay third-party processing services.

This acquisition starts a full partnership between Too Much Media and Segregated Payments to offer billing processing to both the U.S. and European Union.

The company is preparing to launch TMMSegPay on or before February. TMMSegPay is a registered Visa Internet payment service provider (IPSP) processing system for the U.S. and E.U. markets. TMMSegPay will allow merchants to utilize the Next-Generation Admin Tracking System (NATS) at no cost — provided the merchant maintains TMMSegPay as its primary processor.

“The NATS solution we will be providing to merchants will be a fully featured, up-to-date NATS system, not a watered-down product with limited features," Too Much Media co-founder Charles Berrebbi said. “As we expand and update the NATS system, TMMSegPay clients will be expanded and updated as well. We only offer one version of NATS — the one we feel is the best we can provide for our clients”

With SegPay, the bank holds funds until they are dispersed to merchants, allowing the company to deliver safe, secure processing. Segpay offers its E.U. clients multiple payment options, fraud screening, 24/7 customer service and the option to receive payments in local currency. TMMSegPay will bring the concept of segregated payments to the U.S market as well as continuing to provide billing services to the E.U.

“The segregated payments model provides for a fully safe and secure billing solution as the processing bank will be paying TMMSegPay merchants directly,” CEO of Segregated Payments Cathy Beardsley said.

Representatives from Too Much Media and TMMSegPay will be present at the 2008 Internext Expo in Las Vegas to answer questions about the new partnership.

“I am thrilled to be able to attend the upcoming Internext convention with the news of our partnership," Too Much Media co-founder John Albright said. "By acquiring ownership in SegPay we are able to bring the industry’s most advanced and widely used affiliate system to an even larger audience at the best price possible: free.”

For more information, email John Albright at Too Much Media.