The billboard, depicting "someone's daughter," according to ROCK, shows a young woman along with a blood-spattered "XXX." According to a statement on the group's website, "This latest image will highlight the sexual exploitation of women."
"We are marching forward," ROCK President Bryan Wickens said at a Wednesday morning press conference held to unveil the new sign. "We are starting to make things happen."
Things that include pursuing zoning ordinances to limit the location and hours of operation of local adult businesses.
A similar billboard, without the blood-spattered slash mark across the letters "XXX," but instead featuring a set of handcuffs, which reads "Garbage in, garbage out" was placed by the group in July across from signage promoting a local adult bookstore. A third sign, phase three of the group's campaign, is planned for a future erection — highlighting what the group sees as the harm adult entertainment businesses inflict on children.
Lori Moore, who claims to be a former dancer working under the name Joy, attended the press conference to discuss her alleged experiences at a local gentlemans club, where she said she "was grabbed, slapped [and] touched inappropriately."
"I have chosen to stand up with ROCK so the women that have been hurt can have hope," Moore said.
"This is not just a religious or moral stance," Wickens said. "It's also a place for businesses and government leaders, law enforcement officials and others."
According to the ROCK website, the group is "also engaged in the areas of freedom of religious expression regarding efforts to push expressions of faith out of the public arena, attacks on marriage, [the] culture of death in our society as well as secular humanism and new atheism."
A propaganda video features "ROCK Soldiers" discussing the horrors of pornography and the resulting decline in family values, offering comments such as "Think about the families that can't pay their rent this month because the husband went to a strip club and spent all his money there." It then asks viewers to make donations to help "raise the bar of righteousness" — a call that has been answered with hundreds of thousands of dollars, earning the group a reported $227,000 in 2006.
