Stricklin will oversee the company's sales, marketing and business development departments, work with key accounts and develop new business strategies and opportunities, among other duties.
An 11-year veteran of the adult industry, Stricklin spent the majority of her early years in online advertising with companies such as WebSideStory, and at her own ad agency, Detour Interactive. More recently, she has worked for several affiliate programs and billing companies.
Now she says she's ready to return to her roots, and the timing couldn't be better for Traffic Dude.
"Tony and I have been working to fine tune our organization and felt that we needed someone with extensive experience in the industry and with online advertising in particular to round out our management team," Traffic Dude cofounder Scott Rabinowitz said.
They found that person in Stricklin, whom Rabinowitz refers to as "very savvy and highly experienced in management and online advertising."
"I've been fortunate to gain experience in various sectors of the online adult industry over the past few years," Stricklin said. "I think that knowledge combined with my advertising management experience will give me a unique perspective as I take on this new challenge."
Traffic Dude is a full service online advertising agency focused on the adult entertainment industry. The company sells consumer targeted ad space for various types of straight and gay themed web sites across a network of portal and high traffic destination sites, and provides advertising sales management services to web sites seeking alternative revenue streams and licensing of AdZones, its premium ad serving solution.
Stricklin can be reached at rainey@trafficdude.net.