Each rack is designed to sit securely on a counter or display table and hold 36 display boxes, allowing room for all 25 System Jo lubricants and double-stocking of its more popular varieties. The entire display holds a total stock of 720 foil packs.
"It's been a very effective way for customers to evaluate — for a very inexpensive price point — a product that they might be considering to buy, but would cost $20 more [in a bottle]," Ted LeVine, System Jo Marketing and Business Development Manager, told XBIZ.
LeVine said that the company worked to make stocking the spinner display economical for retailers to use as a selling tool for customers exploring products they're unfamiliar with. Offering products in this way could potentially secure repeat customers, he added.
"[Customers] tend to repeat back to the store and go back to get that product because they had a great experience with it," LeVine said. "Some stores make it a gratis giveaway as a buy one, get something free type of deal."
System Jo's new POP spinner racks measure roughly 10 1/2 inches by 32 inches and require less than 13 inches of shelf space to allow for a full spin motion.
LeVine said that retailers interested in stocking the spinner display, or any of System Jo's other specialized product displays, should contact their distributor.
System Jo lubricants can be found in adult stores and CVS pharmacies nationwide.
For more information, email jo@systemjo.com.
