The trade publication began as a website in 2000 and added a print magazine last year. The 10-minute webcast, which is shot at an offsite location and exported to Flash for the site, is hosted by Anastasia Tubanos, a journalism student at nearby Ryerson University.
“We had an opportunity to do something really interesting with our material,” WHIR Editor-in-Chief Liam Eagle told XBiz. “We were already writing the news, so we developed a framework to present it differently.”
WHIR TV, which is a digest of the week’s web host business deals and other stories of interest to that industry, features 10-second Flash ads for various advertisers. The editorial staff for the website and magazine writes the webcast along with Tubanos, who also performs many production tasks for the show.
Tubanos is the second host in the webcast’s two weeks, and Eagle said there remains a number of things WHIR would like to see happen in the new medium. “We’re still looking to add things,” he said, “like the incorporation of audio and video clips, as well as webcams.”
A new WHIR TV is available every Saturday.
