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Moniker: Wallstreet.com TLD Sale May Top Porn.com

LOS ANGELES — Domain name auctioneer Moniker.com auctioned Wallstreet.com today, and the company's chief executive said that the final bid price could exceed that of Porn.com, which sold for $9.5 million.

Moniker's Monte Cahn told Bloomberg that Wallstreet.com will be made available to bidders starting between $1 million and $5 million.

MXN Ltd., a PimpRoll affiliate, bought Porn.com in May — a purchase that was touted the largest all-cash domain transaction in the history of the Internet. It was the second largest domain sale after Sex.com, which sold for $12 million in 2005.

Wallstreet.com was established in 1994 and sold for $1 million in 1999 to a Caribbean-based casino that ran it as an online gambling website. Four years later it was sold for $2.3 million.

The domain name now is up for auction by several undisclosed investors, according to Cahn.

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