Quattro has adapted Playboy content for mobile devices using its proprietary GetMobile platform. Users will have access to non-nude photos of Playboy playmates and their interviews; the Playboy Advisor column; reviews of music, movies, games and books; and the Playboy Joke of the Day.
“Playboy is a really good example of the type of customer we work very well with,” Quattro CEO Andy Miller said. “They wanted to get their lifestyle content to mobile, to build a mobile audience and launch an ad-supported platform and we do all of that. We built their site out, sell their advertising, built their ad pages, and provide one dashboard for measurement — site metrics as well as advertising metrics.”
The Playboy mobile site soft launched a few weeks ago to a large audience, Miller said. Quattro also enabled the redirection of any mobile search of the term “playboy” to redirect to the magazine’s official site.
“I think everyone’s realizing that they need a mobile strategy,” Miller said. “You do see a lot of magazines and magazine-type sites [with mobile offerings], and they are creating another channel to get their content out there that’s bringing in another layer of advertisers who maybe didn’t advertise on the wire site. It’s something else for sales guys to sell, and the types of advertisers are a little different.
