Since the relaunch, the company said it has reported a healthy and significant increase in business.
"Our members love the new look and the HD content," CEO and executive producer Jackie Barnard said. "They are staying longer as a result of the changes, and that can only be a good thing."
All the content on the site now is being shot in high-definition.
Members of the public come to the company's studio in Vancouver to fulfill their sexual fantasies, as well as direct and star in the leading role.
"The makeover came about because the previous design focused on the hardcore reality niche, and whilst the material is hardcore, the true essence of MaskTV is absolutely about fantasy exploration and role playing," Barnard said. "In a way MaskTV is a series of mini-documentaries."
Candidates who submit their fantasy through the site can now request a girl of their choice from the newly created "Meet the Model" section, which features small video clips of the girls. The company hopes this will encourage a strong fan base over time.
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