dotMobi Set to Release Premium Names, Including Sex.mobi

DUBLIN — In a blog post Wednesday, dotMobi CEO Neil Edwards announced that the organization soon will release approximately 500 premium .mobi domain names, including the highly sought after Sex.mobi.

Addressing what he called the most popular three rumors concerning dotMobi, Edwards stated that “sex.mobi will go on sale very soon. It is not a joke.”

“We will be releasing approximately 500 high value names for sale in the coming months,” Edwards wrote. “These names will be sold through three to four of the well know online and live auction venues from September to next January.”

Noting that many critics have asserted that the company waited too long to release premium names and “killed the market need for dotMobi,” Edwards strongly defended the decision to hold off.

“I make no apology that dotMobi waited one year to start selling premium names,” Edwards wrote. “We are a well funded company who has a long term view on dotMobi. The content publishing tools were not available last year to build good mobile content sites. It was not in the best interest of the consumer or the company to release names for sale when buyers would have had no good way to produce content. The tools are now readily available for building good mobile sites through site.mobi, dev.mobi, and many of dotMobi’s 100-plus resellers.”

Edwards also answered critics who have asserted that the company’s investors had no intention of doing anything real with the TLD, and merely “created the company as a money making scam.”

“dotMobi’s investors are building new products and services utilizing the .mobi domain name, the new tools available at dev.mobi, and using dotMobi to push out new industry services like our upcoming mobile phone database and our content directory,” Edwards wrote.

Edwards suggested that his company’s critics may have had unrealistic timeframes in mind for the development of the TLD, given that the companies involved are very large — and very cautious — mobile industry entities.

“You have to remember that we are talking about the biggest mobility companies in the world whose product life cycles are long… and confidential,” Edwards wrote. “The investors behind dotMobi are no more going to publicly pre-announce their competitive services using dotMobi than Apple did with the iPhone.”

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Roald Riepen Steps Down as CEO of IMC

Roald Riepen, CEO of International Media Company (IMC), is stepping down.

Ofcom Sets Timeline for Enforcing 'Extreme' Content Rules

Before U.K. media regulator Ofcom begins enforcing new laws criminalizing certain “extreme” adult content online, it will first hold a consultation in early 2027, and then provide updated guidance for sites and platforms.

FSC Publishes Guidance on New UK Pornography Laws

The Free Speech Coalition (FSC) has published information for its members on the United Kingdom's recently passed pornography laws, which take effect next week.

Brazil Issues Guide to Digital Safety Compliance

Brazil’s National Data Protection Agency (ANPD) published on Wednesday a new guide outlining online providers’ child-protection responsibilities under the Digital Statute for Children and Adolescents (Digital ECA), which requires adult websites to age-verify users located in Brazil.

AEBN Publishes Popular Searches by Country for August, September

AEBN has released the list of popular searches from its straight and gay theaters, by country, for August and September.

2027 XBIZ Exec Awards Nominees Announced for Adult Entertainment Edition

XBIZ is pleased to announce the nominees for the adult entertainment industry edition of the 2027 XBIZ Exec Awards, set to be presented as part of the annual XBIZ Honors ceremony on Friday, Jan. 8, in conjunction with the XBIZ 2027 event series.

Pineapple Support to Host 'Effective Parenting' Support Group

Pineapple Support is hosting a free online support group for performers with children.

XMA Nominations Party Set for Nov. 17 at Avalon Hollywood

A night that sets the stage for the flagship XMAs, this year’s nominations reveal party will take place at Avalon Hollywood on Tuesday, Nov. 17, with red-carpet arrivals starting at 8 p.m.

BrattyGirls.com Launches Through PAYSITE

Producer Robert Peru has launched his newest membership site, BrattyGirls, through PAYSITE.

Arcom Issues Warnings to 3 Adult Sites Over Age Verification

French media regulator Arcom has issued formal notices to the operators of three adult websites that the agency says have failed to implement age verification as required under French law.

Show More