"We realize there is an unmet need for a community where members can enjoy sexy content without the mixed age crowd," said Cyan Banister, Zivity co-founder and chief strategy officer. "While MySpace is known for finding new musicians, Zivity is a place where models and photographers will be discovered."
Zivity plans to let its members distribute royalties to models and photographers through its patent-pending voting system. Members will determine what photos are published on the site by casting votes for models and photographers who submit content. Using this method, the members will distribute royalties, determining what compensation models and photographers will earn for their contributions.
"Zivity ensures that money ends up in the hands of those that deserve it," Banister said. "Not only do we fairly compensate our models and photographers, they share in ongoing royalties for popular photographs. And it will be members who are in control — they decide what content is published and who those royalties go to."
Zivity Chairman and Co-founder Scott Banister was a co-founder of IronPort Systems, an anti-spam company that was acquired earlier this year by Cisco for $830 million. Banister also helped develop the bid-for-placement model used by Google Adwords and was a co-inventor of PayPal. Zivity was founded in 2007 and is privately held.
The Zivity site is currently in private beta testing. For more information, visit Zivity.com.