The rapidly expanding company has grown from what the company said were humble beginnings in Chester, England, to an 11-store business empire. It beat off competition from five other short-listed companies to seize the title and company directors Simon Prescott and Trish Murray are thrilled at winning.
”It’s absolutely incredible,” Prescott said. “I was so nervous; it’s the most sought after award, like the Best Film category at the Oscars. The tension was unbelievable and when they read out our name I just couldn’t believe it. To have won it twice was fantastic but to get the treble is unheard of.”
“This award is voted for by the industry itself its great to know we are so well respected and acknowledged by our peers," Murray said. "But it demonstrates the high quality of our modern and appealing stores and also our friendly and knowledgeable staff.”
Nice ‘n’ Naughty has stores in Liverpool, Manchester, Warrington, Bolton, Wigan, Wednesbury, Aberystwyth, Bangor, Chester, Southport and also has wholesale and web retail.