Adult, Mainstream Use P2P Traps to Catch Pirates

CYBERSPACE — Setting up fake file-sharing websites is a technique used by both the mainstream and adult video worlds. The recent outing of Motion Picture Association of America's MiiVi.com has sparked discussion, and adult industry lawyer Robert Apgood told XBIZ to expect similar adult-content traps to be revealed within the year.

MiiVi.com was one of the MPAA's P2P traps. The site was run by MediaDefender, the company in charge of tracking file-sharing for both the MPAA and the MIAA. Its cover was blown earlier than intended, having been registered for nearly five months.

MiiVi.com featured special offers, such as a speedy download program, as bait for users to join the P2P network. The site was outed after the domain was found registered by MediaDefender.

Apgood said that several adult content producers have been doing the same for some time, and just because there's little word on the streets doesn't mean it isn't happening.

"Let's just say that there are a lot of investigations going on by [adult] content owners regarding the peer-to-peer exchanging of infringed materials," Apgood said.

Apgood said the usual timeframe for collecting P2P sharing data is at least a year. The information is kept under wraps until a sufficient number of offenders is recorded — because once the cat is out of the bag, he said, all other file-sharers will hit the road and turn off their P2P programs.

"It's necessary if you're going to get a hold of the full extent of infringement," Apgood said. "There's a lot of investigation over a period of time before filing lawsuits."

Apgood said he strongly encourages other adult content producers to take steps like this to combat piracy, the first step being properly copyrighting everything they own.

"You'd be amazed at how many content producers don't copyright their work," he said.

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