Yahoo Said It More Than Doubled Profit

NEW YORK — More consumers are using the Internet and advertisers are rushing to market products to them.

That is the indication Internet bellwethers are expected to report in yet another quarter of strong revenue and earnings growth.

Yahoo Inc. said Wednesday that second-quarter net income and revenue more than doubled, driven by the Internet company's online advertising and consumer-service businesses.

The company said net income rose to $112.5 million, or eight cents a share, from $50.8 million, or four cents, in the year-earlier period. Revenue rose to $832.3 million from $321.4 million.

The Sunnyvale, Calif., company has been a key beneficiary of all the major consumer trends conducted over the web, including users' increased willingness to pay for online services.

Advertising revenue, growing at a rate of about 30 percent, is propelling the search engine. Growth is expected to be driven both by the search-term generated, targeted text ads that Yahoo's Overture unit displays on its and other sites' web pages, and by the "brand" ads, such as banners.

Smaller companies, such as DoubleClick Inc., Ask Jeeves Inc., FindWhat.com, ValueClick Inc. and aQuantive Inc. are also benefiting from the boom in online advertising.

And many of the search engines have gone on buying sprees, acquiring companies that have paid off.

Ask Jeeves in May doubled its search-query traffic with its acquisition of Interactive Search Holdings Inc., the Irvington, N.Y., operator of the My Way, My Search, My Web Search, iWon and Excite Web properties.

The purchase strengthened the Emeryville, Calif., search engine's bargaining position with Moutain View, Calif.-based Google Inc.

More than half of Ask Jeeves's revenue comes from text ads placed on its pages by Google.

Last month, aQuantive, which creates online marketing campaigns, agreed to buy website design company SBI.Razorfish.

That purchase broadens the Seattle company's menu of online-marketing services and brings in a number of large clients, including such heavyweights like Visa International and Kraft Foods.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

New Fansly Analytics Platform 'SlyKiwi' Launches

SlyKiwi, a new analytics platform exclusively designed for Fansly content, has officially launched.

FPNCash Appoints Kimi Evans Head of Business Development

FPNCash has appointed Kimi Evans as its new head of business development.

CamModelDirectory Launches Platform Upgrade

CamModelDirectory has launched its CMD 3.0 platform upgrade.

AEBN Publishes Popular Searches by Country for June, July

AEBN has released the list of popular searches from its straight and gay theaters by country in June and July.

Playboy to Move Global HQ to Miami Beach

Playboy announced today that it will be moving its global corporate headquarters from Los Angeles to Miami Beach.

Bellesa Plus Names Magalie Rheaut as Chief Growth Officer

Bellesa Plus has named Magalie Rheaut as its Chief Growth Officer.

PASS to Relaunch Performer Subsidy Fund

PASS has announced that it will relaunch the Performer Subsidy Fund (PSF) to cover sexually transmitted infection (STI) test panel costs for up to 10 people each month.

Pineapple Support Taps Austin Ponce as Brand Ambassador

Pineapple Support has named Austin Ponce as its newest brand ambassador.

Taylor Vixxen Stars in New DezyRed Interactive VR Game

Taylor Vixxen stars in an interactive VR game from DezyRed.

XBIZ Amsterdam's Jakarta Hotel Sold Out, Additional Hotels Announced

Guest rooms at XBIZ Amsterdam’s host conference venue, Jakarta Hotel, are now completely sold out.

Show More