LAS VEGAS — XMA Creator Award winner Emily Jones has announced the launch of her beef jerky brand, “For the Boys.”
The launch represents an unconventional but deliberate shift for Jones, who has spent years building a large online presence and understanding the interests, habits, humor, and culture of her audience.
“I looked at my audience and realized almost all of them were men,” said Jones. “If that’s who has supported me all these years, why wouldn’t I build something with them in mind?”
Visit For the Boys Beef Jerky here.
Follow Emily Jones on X.com.
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