GARDEN CITY, N.Y. — Blush has announced three new executive appointments across its organization.
According to a rep, Staci Cruse has been promoted to lead the U.S. sales team; Joel Castillo has been appointed to spearhead marketing operations; and Monica Banarsi has joined the company to head financial operations.
A certified sex educator, Cruse brings 15 years of experience in the sexual wellness industry, starting as a retail sales associate and later working as a buyer, manager, and regional sales manager.
Castillo’s background includes driving sustained profit and brand equity growth for global companies, including LVMH's Hennessy and Pernod Ricard.
Banarsi brings over 20 years of analytical accounting experience. Her past positions include assistant controller at David Peyser Sportswear, Inc.; accounting manager at Alcott HR Group LLC; and assistant controller at Travers Tool Company, Inc.
“Sexual wellness is no longer a niche category; it is a staple of everyday health and lifestyle,” said Blush CEO and co-founder Verna Meng. “To meet this mainstream demand, we are accelerating our product development to focus directly on real consumer needs, while ensuring that empowering, accessible education remains the foundation of how we connect with our audience. We are aligning our leadership team to seamlessly execute this consumer-first vision.”
For more information, visit BlushLove.com.
