LAS VEGAS — Carnal Media has announced the rebranding of BarebackPlus.com to JockPack.com, marking a strategic repositioning of the site toward the gay athletic and jock-identified audience.
JockPack.com delivers premium gay adult content centered on the athletic male aesthetic, and includes fan favorites CumDumpSluts, BetaBetaPi, and Studloads. Customers can enjoy access to 10 sites each month for a single price.
"Our previous name was broad by design, but as our product has matured, we wanted a name that immediately communicates what we do and who we serve," said JockPack co-owner/producer Jason Sparks. "The jock aesthetic has always been at the heart of what we were building, and as our focus sharpened, our name needed to keep up. JockPack now features the hottest, sexiest jocks on the planet."
Carnal Media CMO Alan Breslaw also enthused about the launch of JockPack.
"Jason and Legrand have been killing it in terms of injecting new life into Jason Sparks' legacy brands," he said. "When Legrand came up with the name, we all knew this was the right move for a network that is lightning in a bottle. Now, it's time to go to the next level, with more studs, more orgies, more cumdumps, and much more to come."
For more information, visit JockPack.com.
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