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Joybear Pictures to Launch 'I Really Love' Studio Imprint

Joybear Pictures to Launch 'I Really Love' Studio Imprint

LONDON — Joybear Pictures has announced that its new studio imprint, I Really Love, will launch in January.

“From the home of Joybear Pictures comes a new studio on a mission to boost viewers’ sex lives by showing performers deep dive into theirs,” said a rep. “I Really Love turns the tables on traditional adult entertainment by focusing entirely on sex that people are actually into, as well as why and with whom.”

The brand's target audience is singles and couples in their 20s and 30s. Episodes will be available for licensing in hard, soft, and series formats.

Joybear founder and CEO Justin Santos said, "I’d love to know how many relationships could be rescued or upgraded if we all talked more openly about sex."

For more information, visit Joybear.com.

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