LONDON — U.K. pleasure brand Doxy's original founder, William Garland, has purchased the Doxy brand with Leigh Dedhar and announced the launch of Doxy 2.0.
According to a rep, Doxy’s license holder, CMG Leisure Ltd., has moved into administration, and Garland, who left CMG in 2020, and Dedhar, CMG's former sales and marketing director, are rebuilding the brand with updated products and a new business model.
“This isn’t just a rebrand; it’s a rebuild from the ground up,” said Dedhar, Doxy 2.0 managing director and co-owner. “We’re going back to what made Doxy wands iconic — unapologetic power, premium materials, and customer service worthy of the loyalty we’ve built.”
Added Garland, “Starting fresh has been the best thing for Doxy. It’s given us the freedom to rethink everything — how we build, how we sell, how we serve our customers. The energy around the brand is better than ever, and I’m excited to be working alongside Leigh to shape this new chapter.”
Updated products are scheduled to launch to distributors and retailers in spring 2026.
For more information, visit DoxyMassager.com or email leigh@doxymassager.com.
