COPENHAGEN — Pjur and retail brand Magasin du Nord have partnered for the wellness brand’s Flex Area campaign.
According to a rep, the campaign features pjur products Woman Lust, Woman Lust Intense, Woman Nude, Infinity, and pjur med Premium on display and available for purchase from the top three flagship stores of the Danish retail company.
“The products were showcased in specially designed POS areas, equipped with product glorifiers and tester stick holders that allowed customers to try pjur Woman Lust directly on site,” the rep said. “This interactive presentation enhanced the customer experience and strengthened brand engagement.”
Added pjur CEO and founder Alexander Giebel, “The collaboration with Magasin du Nord enables us to present our products to a broad audience in a premium retail environment. We are excited to further expand our presence in Denmark and introduce the pjur brand to a new customer base.”
For more information, visit pjur.
