LAS VEGAS — Wellness brand Gun Oil has launched its Big Cake Energy promotional campaign.
For the eight-week campaign, participating bear creators will drop original, NSFW content featuring Gun Oil lube on their OnlyFans, X, and other appropriate accounts with hashtags #HowDoYouLikeYourCake and #BigCakeEnergy. Each week, fans vote for their favorite creator cake on the official voting page. Everyone who votes is entered to win one of 10 Happy Packs — valued at $500 — including Gun Oil products and Beefy Boy merch. The creator with the most votes at the end of the campaign wins a trip to Puerto Vallarta.
The campaign also features Gun Oil at bear events, including Dadfest, Eastern Xposure, MOUNT Augusta, Big Bear Romp, Bearunion events, Squeal, Chicago Market Days, and the Bearrison Street Fair; it will also be featured on Bear World TV, Bear World Magazine, Bearflix, and Bearfilms.
“Nobody celebrates big boys and big energy like the bear community, and nobody keeps it slick like Gun Oil,” said Gun Oil CMO Nolan. “This campaign is our love letter to every thick, juicy, confident bear out there.”
Added CEO Scott Fraser, “We don’t believe in holding back. Big Cake Energy is all about celebrating who you are, owning what you’ve got, and having the right lube to enjoy every second of it.”
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