LOS ANGELES — XMA organizers are pleased to announce the categories for the 2025 XMA Europa Awards, the capstone event of XBIZ Amsterdam.
In recognition of Europe’s booming creator economy, this year’s XMAs will debut a dedicated Creator branch featuring more than twice as many Streamer and Creator categories as in 2024, honoring excellence among trans, BBW, MILF, and cosplayer creators, as well as standout duos.
Additionally, the Movies & Production and Pleasure & Retail branches have expanded with new categories to better highlight the diversity shaping today’s European adult industry.
To be nominated, companies must have a base of operations located within Europe, and performers must reside there. Content shot in Europe qualifies regardless of the parent company’s home base. Additionally, movies, content, and pleasure products must be released between July 1, 2024, and June 30, 2025, to be eligible for consideration.
Industry members may submit pre-nominations via XBIZ.net. The final day for entries is June 30.
Relevant links to digital media, marketing material, and/or website login information should be included with each entry.
The XMA Europa Awards ceremony will be held on Sept. 4, capping off XBIZ Amsterdam, which takes place Sept. 2-5.
Without further ado, the 2025 XMA Europa Awards categories are:
MOVIES & PRODUCTION
- Best Feature Movie
- All-Sex Movie of the Year
- Director of the Year — Body of Work (Narrative)
- Director of the Year — Body of Work (Non-Narrative)
- Director of the Year — Individual Work
- Female Performer of the Year
- Male Performer of the Year
- MILF Performer of the Year
- Gay Performer of the Year
- Trans Performer of the Year
- Best Acting
- Best Sex Scene — Feature
- Best Sex Scene – Vignette
- Best Sex Scene — All-Sex
- Best Sex Scene — Lesbian
- Best Sex Scene — Orgy/Group
- Best Sex Scene — Virtual Reality
CREATOR
- Female Streamer of the Year
- Male Streamer of the Year
- Trans Streamer of the Year
- Streamer Duo of the Year
- Rising Streamer
- Female Creator of the Year
- Male Creator of the Year
- Trans Creator of the Year
- Fetish Creator of the Year
- Cosplay Creator of the Year
- BBW Creator of the Year
- MILF Creator of the Year
- Creator Duo of the Year
- Rising Creator
DIGITAL MEDIA
- Paysite Company of the Year
- Cam Company of the Year
- Payment Services Company of the Year
- Emerging Web Brand of the Year
- Creator Platform of the Year
- Cam Site of the Year
- Paysite of the Year
- Performer/Director Site of the Year
- Erotic Site of the Year
- Virtual Reality Site of the Year
- Specialty Site of the Year
PLEASURE & RETAIL
- Sex Toy of the Year — Powered
- Sex Toy of the Year — Non-Powered
- Best Couples Sex Toy
- Best Sex Toy Innovation
- Best Male Pleasure Product
- Best Fetish Product
- Best Specialty Product
- Best Sex Lubricant
- Best Sex Enhancement Product
- Best Intimate Apparel Line
- Retailer of the Year (10+ Stores)
- Retailer of the Year (3-9 Stores)
- Retailer of the Year (1-2 Stores)
- Online Retailer of the Year
- Distributor of the Year
