MIAMI — The 2025 XBIZ Retreat in Miami wrapped last week with top vendors and key buyers immersing themselves in business while enjoying a relaxed environment, productive one-on-one meetings, and a dance party.
As the second full day came to a close, attendees gathered for a lively evening at Satisfyer’s happy hour, followed by a night of miniature golf at Puttery. Donning preppy outfits complete with polos, pastels, and visors, guests alternated between cocktails and putts.
“This edition of the Miami XBIZ Retreat was the best so far,” said XOX Toys General Manager Jesse H. “Excellent meetings with vendors, lots of value to unpack. All the social events hit the spot, but Puttery was a standout by getting people together and active, which was a fun way to unwind after all the meetings.”
The Puttery was also a highlight for Holly Berejikian, the manager and buyer for Sexy Suz Couples Boutique.
“It made it easy for complete strangers to hang together,” she said. “I put bowling on the top for a long time, but this was 10 times better.”
That mix of ease and energy carried over into the remainder of XBIZ Retreat, as vendors enjoyed focused face time with buyers without the pressure of a busy expo floor.
While Day 1 began with a playful speed networking session and Day 2 offered a retail-focused breakfast panel discussion, the final day of the event was condensed to end in true Miami style, with a laid-back beach day capped by a rooftop BBQ on the ocean terrace of the Grand Beach Hotel. A DJ brought the vibes as attendees dressed in neon colors and white suits to match the Miami Vice theme, hitting the dance floor and cementing new partnerships and friendships under the stars.
“All the events were top-notch, and it felt less crowded this year, which I appreciated,” said Kate McGregor, CFO and managing partner of Adam & Eve in Long Beach, California. “The camaraderie among us was so much fun, refreshing, and energizing to my soul. I enjoyed spending time nourishing both new and old relationships.”
For Carolyn Eagle of Betty’s Toy Box, the beach day was a particular treat.
“Just relaxing and floating in the ocean with everybody, or lying in the sun, gave such a wonderful feeling of camaraderie,” she highlighted. “It was something we all needed after days of busy and productive meetings.
“This year’s XBIZ Retreat in Miami was a stellar event with fantastic manufacturers and great new products,” Eagle continued. “I can always rely on XBIZ Retreat to strengthen my relationships with the brands and people I already work with and to discover new and innovative products. This year was no different. I came away with some wonderful new friends and business connections.”
The wide range of new product debuts didn’t slow down, as meetings for some vendors and buyers continued through to the final day of XBIZ Retreat.
Among the vendors specializing in men’s products was Tingon, showcasing its motorbike-inspired masturbator complete with handles. The U-shaped device featured a quiet brushless motor and remote app control. With its high-tech design and hands-free synchronized partner use, Tingon is targeting a premium market with innovation-first engineering and patented designs.
“We’re trying to bring something different in this industry,” said Dai Xuan, key account executive for Tingon. “We have several patents, including for the U-shape masturbator. Any masturbator that features that kind of concept would have to be authorized by us in the future.”
Xuan praised XBIZ Retreat as relaxing, noting that even after a long day of meetings, she did not feel as tired as she would have been from standing at a booth all day.
Maxtasy’s Michelle Liss emphasized the value of honest, low-pressure conversations in this format. Focused on relationship-building, the brand used the retreat to gather direct feedback from buyers and highlight its accessible price points for stores seeking high-impact, lower-cost options.
Tenga reaffirmed its reputation as a leader in male pleasure with a full spectrum of price points and discreet, visually appealing packaging for its toys. Buyers appreciated the range of prices spanning from $6 eggs to $230 advanced vibrating Flip models, praising both design and retail flexibility.
“The retailer response was very positive,” said Tenga Sales Manager Michael Cox. “Everyone thinks it’s a high-quality brand that should be on every shelf, so we just want to create more awareness in the U.S.”
O Products turned heads with its Kiotos series of stroker products that combine dual-gender stimulation with a penetrable dildo and vagina orifice, as well as its torso duos of men and women, inclusive fantasy concepts, and creative packaging.
“I’m trying to fill the gaps between the big rabbit vibrators and the purple dildos,” O Products’ Andre Visser said. “We are a little different from everybody else. The niche market is still growing, and it’s still very stable. The people who buy niche products want to spend money because they want quality.”
Fleshlight unveiled new directions with vibration-enabled sleeves, fantasy designs, and tech-forward product concepts designed for training, couples’ play, and interactivity. From customizable suction to onscreen feedback, the brand is reinvigorating its position with a clear R&D pipeline into 2026.
“We’re somewhat positioned to introduce something exciting every quarter,” Fleshlight’s David Ashley said. “We plan to reinvigorate our focus on stamina training. When I first started 20 years ago, the owner was all about what he called boomers’ revenge. Basically, the boomers wanted to take revenge on aging by adopting a certain lifestyle or using specific supplements. Fleshlights are great, but they aren’t training you for sex with a girlfriend. So if you really want to improve, there are core exercises you can do with the Fleshlight and the mounts that engage your whole body.”
Cyberskin previewed their upcoming app-based ecosystem, combining Bluetooth toy integration with video-synced stimulation and a health-focused workout mode. The GalaxyVoy masturbator, with one-touch climax and heated drying dock, stood out as a product that bridges pleasure with performance.
Snail Vibe reported a strong reception for its new bestselling product, Jovi, a cock ring with extended clitoral stimulation that unrolls to maintain contact during penetration. The brand also previewed a clear, self-heating, rotating masturbator, showcasing easy-to-clean designs and patent-pending innovation.
CC Wellness made waves with its Anal Thick formula, now five times thicker and water-based. According to the company’s Brendi Acevedo, the brand also drew attention with its aloe-infused semen lube, pH-balanced flavored lubes like Red Velvet Cake and Mimosa, and its monster toy-compatible H2OJelly — a gooey formula that amplifies play and sells well alongside fantasy toys.
Lovely Planet showcased the French-made Love to Love line of intimate cosmetics focused on natural ingredients and multifunctional textures. Fan favorites included a foaming personal moisturizer that transforms into a creamy texture upon contact, and Tickle My Body, a tingling massage foam ideal for sensation play.
Cam Toyz showcased new advancements in realistic dildos with enhanced lifelike details, along with a tingling serum that creates a buzzing sensation. The team also introduced Majestic Pro vibrators and semen-like lubricants, already popular in Latin America.
Nasstoys’ Meghan Dunkel and Sara Gafoor celebrated excitement around the new Blaze and Royale collections, with more anal toys coming soon. A trusted legacy brand, Nasstoys is entering a new era of fresh packaging.
“People have been asking for it and are really stoked and excited that we finally did this,” Gafoor said. “Meghan has a lot to do with that because she wants to give everybody what they want. She’s such a giver. I’m very lucky to have her as someone I look up to. Blaze was the first collection where we really had input — that’s my favorite. I love the color! The Royale collection is now available, and we’re adding to it. In July, at the ANME show, we will release anal toys that will also be part of this line. We have other plans for later in the year, including new collections and new packaging.”
Pure Envy, a newer brand with 78 SKUs, leaned into its grassroots style, taking feedback seriously and focusing on repeat visibility to gain retailer trust. Company exec Ryan Curry Howard said his experience at XBIZ Retreat was overwhelmingly positive, with strong after-hours networking and a tight-knit community vibe.
Popsi Lingerie focused on retail-ready lingerie, offering new dance and hanging collections with no price increases despite global cost pressures. Company owner Sam Golshan said that buyers appreciated the consistency and the brand’s commitment to offering high-quality boutique products.
Lovehoney showcased the We-Vibe Melt 2 in new colors and the multi-use Temp massager, which combines heat and cooling in a sleek, ergonomic design. The upcoming Fifty Shades of Grey line refresh includes new packaging and widens the range of entry-level kink with new plush vegan leather pieces, bringing an accessible touch to BDSM exploration.
From established names to rising players, the latest Miami edition of XBIZ Retreat proved that face time, format, and fun still move the needle. With a mix of new releases, market insight, and meaningful connections, the event delivered exactly what this industry does best: innovation with personality.
“I got to see tons of new and exciting products,” Janra Distribution’s Megan Swartz said. “This was my favorite XBIZ event so far! I enjoyed every single meeting I had. This is likely the only trade show I will attend going forward.”
