LOS ANGELES — Emily Oberg, the entrepreneur behind the successful clothing label Sporty & Rich, has launched Sensual Sport, a new line of sexual wellness products.
Vogue reports that Sensual Sport launched this week with three new tangerine-toned products: the elongated, egg-shaped Essential Vibrator; Pleasure Gel lubricant; and Wet Mouth Spray, which is designed to enhance oral pleasure and comes in flavors such as peach, pineapple and watermelon.
Oberg told Vogue that she started with three products because she "didn't want it to be too intimidating" for people who had not previously purchased such products.
While Oberg described the vibrator as "straightforward" and the lubricant as "a universal product," she said she's most excited about the mouth spray.
"I wanted one fun, unique product," she said. "And it's all in my stance that sex shouldn't be taken so seriously."
While Oberg's other ventures are doing quite well — Sporty & Rich reportedly made $34 million in revenue last year — she found herself drawn to the sexual wellness market.
"I make products I'm personally interested in using, that I feel like I can't find until I make them," Oberg told Vogue.
Oberg said it took just six months to launch Sensual Sport, partly thanks to being swiftly brought up to speed on the sector by an acquaintance who works for one of America's biggest sex toy manufacturers.
"It was a full run-through of the market — what was out there, the best-sellers, what's not working," she explained.
For now, Sensual Sport is a solo venture. Oberg built the website, designed the packaging and now sends newsletters in between sorting out shipping logistics for the company. She even starred in the brand's first marketing campaign at launch, though that was more out of necessity.
"Agents just don't want [models] associated with a sex brand," Oberg told Vogue. "Which is funny because everyone is half-naked on Instagram! I'll continue to model for it until people can wrap their heads around what we're doing."
For more information, read the full Vogue article and visit SensualSport.com.
