AUBURN, Wash. — Sexual wellness brand and retailer Lovers has launched a philanthropic campaign for 2025, titled "Feel Good, Do Good, Give Good."
The campaign is focused on supporting reproductive rights, sex education, advocacy for LGBTQIA+ communities, and domestic violence and sexual assault survivors. The four causes were chosen in a survey of retail partners, with Lovers committing $5,000 to each of four 501(c)(3) non-profits associated with the causes.
Additionally, each quarter Lovers will "partner with a new non-profit and sextech vendor partners within the industry to raise awareness and donations to these causes," said a rep. The company kicked off this initiative on Feb. 13 to align with Sexual and Reproductive Health Awareness Week and chose Planned Parenthood as the first of its donation recipients. Lovers will soon announce the additional organization recipients of these donations along with corresponding vendor partnerships.
According to the rep, Lovers has already raised $20,000 in donations with the help of vendor partners NS Novelties, Lelo, and Doc Johnson. More donations will be collected at Lovers stores in Tennessee, Texas, California, Washington, and Oregon, and on the company's website through April 30.
“At Lovers, part of our mission is standing on the forefront of social change and supporting causes that align with our values," said Jen May, the company's VP of marketing and brand operations. "Planned Parenthood is the nation’s leading provider and advocate of high-quality, affordable sexual and reproductive health care for all people, as well as the nation’s largest provider of sex education. This work is more important and timely than ever due to the current administration’s choices and their commitment to undermining the crucial organizations that benefit communities and causes that need to be supported and uplifted. This marks the third year in a row that Lovers has run donation-based campaigns, and we are excited to build on the momentum from 2024. With the support of our vendor partners, Evolved and Wicked, and our generous customers, we were able to raise $41,653 to support the Transgender Law Center. Lovers store associates were so motivated to fundraise that we saw an increase of 158% over 2023 customer-raised donations.”
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