DAYTONA BEACH, Fla. — Womanizer has put up a billboard outside the Daytona International Speedway after the company was rejected as a driver sponsor.
"Womanizer recently sought to sponsor a driver for NASCAR's 2025 racing season," said a rep. "Despite NASCAR's history of accepting sponsorships from male sexual health brands such as Viagra, ExtenZe, and GainsWave, Womanizer's proposal was declined."
In response, the company will display the billboard, which features a pink stock car covered with the Womanizer logo, and the slogan "Not on the track, still coming first," throughout February. Womanizer will also display a mobile version during the Daytona 500, taking place Feb. 16.
"This isn’t just about one sponsorship rejection; this is about addressing a larger cultural bias," said Womanizer Head of PR Verena Singmann. "
