IRVINE, Calif. — James Guo, founder of pleasure brand Our Erotic Journey (OEJ), is profiled in a new Wired.com feature titled "The Toymaker Who Wants to Be the Next Willy Wonka of Sex Tech."
In the article, written by Jason Parham, Guo discusses the company's origin, product lines, its business model, and AI sex robots, among other topics.
The company's online store "is a pleasure chest of sexual self-amusement," writes Parham. "Take your pick: There’s the lipstick-shaped vibrator, a remote-controlled rotating butt plug, various cock rings, something called the 'Gravity Rocket' (a clitoral suction vibrator with seven massage modes), and a smattering of glow-in-the-dark accessories.
"At a moment when industry trends favor artificial intelligence and remote sex exploration, Guo just wants to make eccentric, high-quality vibrators. He’s betting big on toys."
He goes on to discuss the company’s beginnings and how his background in manufacturing has influenced OEJ.
"In the years since launch, Guo has built Our Erotic Journey into a quietly influential brand through intentionally whimsical designs and an insistence on quality products," he continues. "'I know production,' Guo says. His family, he tells me, owns an auto-parts factory in China, and what he learned from the business — how the factory system runs, the science of machines, what style of packaging attracts customers — he leveraged for OEJ."
After quoting a consultant who describes AI as the future of the sex tech industry, Parham asks Guo for his perspective on the emerging technology.
"Guo tells me he is not phased by talk of AI sex robots — 'a low-volume business,' in his estimation —because many people cannot afford the high price tag," he notes. "Continued success, he believes, is will come by expanding on the company’s themed collections. OEJ works directly with US and Canadian distributors; it is not a direct-to-consumer business, though he says customers do occasionally order via the online store."
The full article is available on Wired.com.
For more information on Our Erotic Journey, click here.
