BERLIN — Lustery has updated its performer contracts with a new clause ensuring that AI will not be used to create additional content featuring performers' likenesses, or to replace performers’ work without their consent.
A Lustery rep said that the company is “committed to prioritizing performers' job security while continuing to offer real-people porn to the audience.”
The new contractual protections, the rep added, aim to ensure that viewers have access to “authentic, non-exploitative explicit content.”
“AI-generated deepfake porn is making headlines globally, with daily reports of men creating and sharing nonconsensual explicit deepfakes that overwhelmingly target women,” the rep noted. “These deepfakes have become yet another tool for controlling and objectifying women, reinforcing societal misogyny.”
Lustery was inspired to revise its contracts following negotiations in Hollywood during which unions and studios reached deals that included restrictions on using AI to create or recreate performances, or to generate scripts.
According to the rep, the team behind Lustery has increasingly been assessing the evolving role of AI in the industry. These discussions often involve input from the performers featured in the platform's videos, whose voices shape the company’s policies and practices.
Founder Paulita Pappel said, “It’s crucial to support ethical adult content by paying for your porn, ensuring that real people are valued and not replaced by AI. Our freedom of sexual expression and the livelihoods of performers depend on it. Pornography is ethical, while creating and sharing intimate images with AI without consent is not.”
For more information, visit Lustery.com.
