ATLANTA — Fleshlight has renewed its collaboration agreement with IMbesharam.com, which has represented the brand in India for a decade.
“In a country with bans on porn content and distribution, societal and cultural nuances that restrict the sale and distribution of adult products and undefined laws applicable to sex toys, IMbesharam continues to build, retain and expand a remarkable leadership position as the one-stop shop for every premium international brand in India,” a rep said.
The new collaboration was established by IMBesharam COO Raj Armani and Fleshlight Global Sales Director Miguel Capilla.
“With the success of IMBesharam campaigns done over the last few years with Kiiroo, Lovense, Fifty Shades of Grey and many more, both the companies are positive that this new collaboration will help Fleshlight to penetrate deeper into the Indian market and expand its customer base,” the rep explained.
To accommodate Indian shoppers, Fleshlight will also introduce a direct link on its website, to IMBesharam.com.
“We hope this will increase our order volumes, decrease cost of imports and thereby reduce the pricing, thus making it more affordable and accessible to the Indian customer,” Armani noted. “If you Google ‘Fleshlight India,’ you will see us already on the top. That’s the result of 10 years of promoting the brand in India.”
Capilla added, “The demand for our products in India has been remarkable, and this alliance will allow us to better serve this dynamic market. IMbesharam's deep understanding of the Indian customer base, coupled with their innovative approach to ecommerce, makes them the perfect partner for us as we expand our reach.”
Capilla said that Fleshlight is committed to adapting its offerings to suit the cultural and market-specific demands of India.
“We believe this collaboration will not only bring our products to a broader audience but also provide us with valuable insights into the preferences and unique needs of Indian consumers,” he noted.
For more information, visit IMBesharam.com.
