LOS ANGELES — Maia Novelties has named industry veteran Jennifer Brice Nelson as the company's new director of sales.
In her new leadership role, Brice Nelson's immediate priorities will include developing strategies to support existing customers and introducing the Maia name to retailers that are not currently carrying the brand.
A rep described Brice Nelson as “a longtime road warrior” with sales, product training and trade event experience spanning nearly a decade.
“Maia Novelties has brought her on board to further the company's retail connections across North America,” the rep added.
President Lisa Hanna said, “We are so excited to have Jennifer join the Maia family. We have been consistently growing over the past six years and felt that we needed someone of Jennifer's caliber to help us reach a higher level of overall success. Jenn is both well-liked within the pleasure industry and very experienced in delivering an unforgettable sales experience for all of her clients. We can't wait to watch her work her magic on the Maia Novelties brand.”
Brice Nelson said, “Maia is one of few companies that have consistently experienced a healthy increase year after year. I feel I already have a tremendous head start. I personally love listening to retailers and finding out what they’re looking for and what is important to them and their business. Bringing that feedback to the team will be instrumental in growing our brand.”
In conjunction with Brice Nelson's hiring, Maia Novelties has also promoted several other key members of its team. Lisa Hanna is now the company's president, Gib Pallay is vice president of international sales, Dave Sohl is general manager of operations, Zach Smith is director of marketing and social media and Melissa Lott is now senior retail manager.
For more information, contact Jennifer@MaiaToys.com or Lisa@MaiaToys.com, and visit MaiaToys.com.
