QUEBEC CITY, Quebec — CrakRevenue has appointed longtime staffer Maxime Bergeron as the company's new CEO.
Bergeron started with CrakRevenue as an affiliate manager in January 2015.
“He was immediately noticed as a quality-focused, team-oriented professional,” a rep noted. “Today, almost 10 years later, it seems natural for the organization to give him the position that will enable him to use his leadership qualities and extensive experience to benefit all.”
The new CEO said he aims to strengthen CrakRevenue’s position and nurture new and existing partnerships with advertisers in 2024. This vision also includes new affiliate programs and AI-powered advertising solutions.
Bergeron offered, “As a new CEO and father, I live by this quote from James Clear: ‘If you can get 1% better each day for one year, you’ll end up 37 times better by the time you’re done.’ This is exactly what we’ve achieved so far and what I aim to keep doing with the whole CrakRevenue team.”
Bergeron thanked CrakRevenue founder Nick Chrétien and everyone working at CrakRevenue for their “unwavering trust” and teased upcoming developments that he said “should enhance the CrakRevenue affiliate experience and the services offered to advertisers by making them more data-driven and rewarding than ever before.”
Chrétien said, “Passing the CEO role of CrakRevenue to Maxime Bergeron fills me with immense pride and confidence in the future of our company. As I transition to the role of chairman while retaining majority ownership, I look forward to supporting Maxime and the entire team as we continue to innovate and grow.”
For more information, visit CrakRevenue.com.
