Adult Site Broker Talk's Bruce Friedman Reflects on Podcast Success

Adult Site Broker Talk's Bruce Friedman Reflects on Podcast Success

PATTAYA, Thailand — The 200th episode of “Adult Site Broker Talk” will air next week, with 2023 XBIZ Performer of the Year Cherie DeVille as the featured guest.

XBIZ spoke with industry veteran Bruce Friedman, who runs Adult Site Broker and for the past four years has hosted the insider podcast.

Friedman jokes that he started ASB Talk because he didn’t have enough to do.

“I’m kidding,” he laughs. “I used to be a sportscaster and I missed the creativity of doing something like this. And podcasts are popular and a great way to promote your business.”

After going back to listen to the first episode — which premiered a few months into the 2020 pandemic shutdown and featured LALExpo’s Anthony Rivera — Friedman says that he feels proud of how far the show has come in less than half a decade.

“What’s funny is how bad the show sounded technically then compared to now,” he admits. “I’ve really upped my technical game in terms of using a premium microphone, hiring an editor, sound processing, etc.”

Any interview show is only as strong as its guests, so it is fortunate for “Adult Site Broker Talk” that Friedman is a persistent booker. 

Segments with industry attorneys, he says, “always end up interesting, especially in these crazy times with the War on Porn. Mike Stabile and Alison Boden of FSC have also given me some fascinating segments. And my podcasting sisters Lily Craven of ‘Phone Sex with Lily’ and Coralyn Jewel of ‘Embrace’ are always fun.

“Really, I’ve had so many great guests I can’t list the best or most interesting,” Friedman adds, though he notes that next week’s special anniversary show is poised to be on the list, and urges listeners to tune in.

“Cherie’s visit was very memorable,” he says. “She’s the biggest star I’ve had on — a porn megastar. Finding out about all the other parts of her life also blew me away, and I think the audience will have the same reaction.”

Friedman started off in the industry as a webmaster running a couple of sites, but realized it “wasn’t his thing.”

“I fell back on what I knew — providing businesses B2B services, first marketing, then consulting and finally website brokering,” he explains. “We keep getting more referrals and that makes us more successful. Plus, we deal with larger deals now. It’s a natural progression, but it’s still just me and some subcontractors. I don’t have and don’t want employees.”

As the industry has changed, Friedman notes, he has had to adapt and diversify. 

“The biggest initial change was the tube sites,” he recalls. “Then most recently the OnlyFans phenomenon, so now we have also started 'Only Fans Agency Broker.'”

Friedman sees a bright future ahead, for his suite of B2B services and for the podcast.

“I hope to be doing both for many years to come,” he concludes. “If something isn’t broken, why fix it?”

For more information, visit AdultSiteBroker.com and AdultSiteBrokerTalk.com.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

AEBN Publishes Report on DP Trends

AEBN has published a report on DP and extreme penetration categories from its straight and gay theaters.

Free Speech Coalition Appoints Megan Stokes to Board of Directors

The Free Speech Coalition (FSC) announced today that it has appointed Megan Stokes to its Board of Directors.

FansRevenue Acquires DivaTraffic

FansRevenue has acquired web traffic service DivaTraffic.

AEBN Announces Peter Green as Top Male Boy/Girl Performer for Summer 2025

AEBN has revealed its top 10 male Boy/Girl performers for summer 2025, with Peter Green landing atop the leaderboard.

Spicey AI Relaunches Site, Debuts $Spicey Tokens

Interactive voice chat platform Spicey AI has relaunched its website and introduced $Spicey tokens.

FSC: Missouri Age Verification Rule Will Not Take Effect August 30

The Free Speech Coalition (FSC) announced that Missouri's proposed age verification legislation will not take effect on August 30, as it had originally estimated.

Little Caprice, Marcello Bravo to Co-Host 2025 XMA Europa Awards

XBIZ is pleased to announce that husband-and-wife duo Little Caprice and Marcello Bravo will co-host adult’s biggest night in Europe: the 2025 XMA Europa Awards on Sept. 4, in the epic climax to XBIZ’s fall events series.

Germany Will Block Payments to AV-Noncompliant Adult Sites as of Dec. 1

Starting Dec. 1, Germany will implement new rules prohibiting financial institutions from providing payment services to adult sites deemed to have inadequate age verification systems and making it easier for the government to target websites mirroring the content of such sites.

Jerkmate Joins Pineapple Support as Partner-Level Sponsor

Jerkmate has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

FSC Launches Age Verification Toolkit for Adult Websites

The Free Speech Coalition (FSC) announced today that it has launched a comprehensive toolkit to help adult websites navigate age verification laws.

Show More