Age Verification Trade Group Weighs In on UK Consultation

Age Verification Trade Group Weighs In on UK Consultation

LONDON — The Age Verification Providers Association (AVPA) filed earlier this month its response to U.K. media regulator Ofcom's consultation soliciting feedback on the regulation of adult websites under Part 5 of the Online Safety Act.

“We were broadly supportive of their approach, but there is one major omission, the definition of ‘highly effective age assurance,’” the U.K.-based trade group explained through a statement.

Based on the work of experts developing international standards for the Institute of Electrical and Electronics Engineers and the International Organization for Standardization, AVPA’s response proposed that “highly effective age assurance systems must demonstrate that their certified expected outcomes are such that more than 95% of children under 18 are prevented from accessing primary priority content, and more than 99% of children under 16 are prevented.”

The group expressed concern that without expressing any opinion on the maximum acceptable false positive rate, “there will be a race to the bottom as sites which host primary priority content interpret the requirement as loosely as possible.”

AVPA questioned how Ofcom could potentially defend in court having acted against a site that “has deployed a solution which allows for up to 20% false positives, with perhaps 10% of them being more than 5 years below the age of 18, if the service provider has documented that that it considers this level of accuracy to be highly effective.”

Ofcom, the group stated, may argue that 20% is too great a level of error, “but would at that stage be forced to state what level is deemed sufficiently effective anyway.”

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Italian Court in Aylo Case Limits International Reach of AV Rules

An Italian administrative court has ruled that Italy’s recently-enacted age verification rules for adult content may not currently be enforced against sites based in other EU member states, pending further procedural action under the EU’s Directive on Electronic Commerce.

OCC, FDIC Prohibit Use of 'Reputation Risk' by Regulators

The Office of the Comptroller of the Currency (OCC) and the Federal Deposit Insurance Corporation (FDIC) on Tuesday issued a final rule codifying the elimination of ‘reputation risk’ from their supervision of financial institutions.

Wisconsin Governor Vetoes Age Verification Bill

Gov. Tony Evers on Friday vetoed AB 105, an age verification bill that would have allowed anyone to sue adult content providers for damages over alleged failure to age-verify users in Wisconsin, with penalties of up to $10,000 per violation.

FSC Releases Statement on Wisconsin Governor Vetoing AV Bill

The Free Speech Coalition has released a statement on Wisconsin Governor Tony Evers' veto of the state's age verification legislation.

AV Bulletin: West Virginia Enacts AV Law, Ohio 'Innocence Act' Advances

This roundup provides an update on the latest news and developments on the age verification front as it impacts the adult industry.

Woodhull Survey Reveals Concern Among Sex Educators Over AV Laws' Impact on Access

A national survey of sex educators by the Woodhull Freedom Foundation found that a majority of sex educators and sexual health professionals are concerned that age verification (AV) laws will negatively impact access to information and resources.

Clips4Sale Wins Trademark Infringement Case Against Fraudulent Domain

The World Intellectual Property Organization (WIPO) has ruled in favor of content platform Clips4Sale in a case against a website using a similar domain to impersonate the site.

Pineapple Support, SextPanther to Host Stress Management Support Group

Pineapple Support and SextPanther are hosting a free online support group focused on stress management for performers.

Goddess Tangent Launches New Site Through Grooby's Blue.xxx

Goddess Tangent has launched her new membership site, TangentOD.com, through Grooby's website management company Blue.xxx.

Show More