Age Verification Trade Group Weighs In on UK Consultation

Age Verification Trade Group Weighs In on UK Consultation

LONDON — The Age Verification Providers Association (AVPA) filed earlier this month its response to U.K. media regulator Ofcom's consultation soliciting feedback on the regulation of adult websites under Part 5 of the Online Safety Act.

“We were broadly supportive of their approach, but there is one major omission, the definition of ‘highly effective age assurance,’” the U.K.-based trade group explained through a statement.

Based on the work of experts developing international standards for the Institute of Electrical and Electronics Engineers and the International Organization for Standardization, AVPA’s response proposed that “highly effective age assurance systems must demonstrate that their certified expected outcomes are such that more than 95% of children under 18 are prevented from accessing primary priority content, and more than 99% of children under 16 are prevented.”

The group expressed concern that without expressing any opinion on the maximum acceptable false positive rate, “there will be a race to the bottom as sites which host primary priority content interpret the requirement as loosely as possible.”

AVPA questioned how Ofcom could potentially defend in court having acted against a site that “has deployed a solution which allows for up to 20% false positives, with perhaps 10% of them being more than 5 years below the age of 18, if the service provider has documented that that it considers this level of accuracy to be highly effective.”

Ofcom, the group stated, may argue that 20% is too great a level of error, “but would at that stage be forced to state what level is deemed sufficiently effective anyway.”

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Missouri Governor Signs Bill Making AV Regulations State Law

Missouri Governor Mike Kehoe signed a bill into law on Thursday requiring adult websites to age-verify users in the state, finalizing a legislative “stamp of approval” for AV rules after Missouri’s attorney general unilaterally imposed similar regulations last year.

Utherverse Launches 'Adult Game Fest' Virtual Convention

Virtual reality and metaverse technology company Utherverse is launching its inaugural Adult Game Fest convention and trade show, taking place Sept. 24-26.

Ofcom Fines Fapello $845,000 for AV Noncompliance

U.K. media regulator Ofcom on Thursday imposed a fine of 630,000 pounds (about $845,000) against adult website fapello.com for failing to comply with provisions of the Online Safety Act.

KiwiSourcing Joins Pineapple Support as Sponsor

Outsourcing and consulting firm KiwiSourcing has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

AdultHTML Introduces AI-First Development Services

AdultHTML has introduced an AI-first development service, giving clients access to experienced software developers who use AI to streamline software development.

Texas Court Orders Adult Site Domain Locked for AV Violations

A district court in Texas has issued a writ requiring domain registry Verisign to “lock” an adult website’s domain over noncompliance with the state’s age verification law.

Adult Web Hosting Service 'QloudHost' Launches

QloudHost, a new web hosting service for adult websites, has launched.

Peter Hooke Launches New Paysite

Peter Hooke has launched an official website through PAYSITE.

Pineapple Support Names Ny Ny Lew as Brand Ambassador

Pineapple Support has named Ny Ny Lew as its newest brand ambassador.

Federal AV Proposal Passes House, Faces Senate Opposition

The U.S. House of Representatives on Monday passed the Kids Internet and Digital Safety (KIDS) Act, which includes provisions to make age verification by adult websites federal law, but the bill still faces tough going in the Senate.

Show More