to Hold 'L'Affaire D'Amour' Valentine's Day Contest to Hold 'L'Affaire D'Amour' Valentine's Day Contest

WILMINGTON, Del. —'s Valentine’s Day competition will kick off Friday and run until Feb. 18.

During the 10-day competition, models and fans can earn “hearts” together and boost their rankings on the live leaderboard. CEO Paul Ashworth said, “Similar to our previous competitions, models earn ‘hearts’ for each hour they go live, for special shows, and whenever they receive gifts from fans; the higher the token value of the gift, the more hearts earned.”

Head of Affiliation Jolene Louw added, “Fans earn hearts for sending gifts, sparking engagement and activity all around. For this romantic event, we're also introducing 10 new achievement levels that unlock bonus hearts, along with our exclusive majestic-heart profile frame.”

The rep noted that is introducing virtual Valentine’s Day gifts, aiming to encourage its community to ‘spread the love’ throughout the competition period. This year’s virtual gifts include the Delightful Rose, Scarlet Stilettos, a Dreamy Diamond, a Ruby Passion Ring, an animated Be Mine Bear, and an animated Cupid.

For the Valentine’s Day event, will give away a total of 13,500 tokens for fans, plus cash prizes for models totaling $8,250.

The top 10 models and the top 10 fans are each eligible to win. Live leaderboard rankings lock in at midnight PST on Feb. 19.

For more information, visit


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