DALLAS — Sliquid has unveiled new packaging and redesigned labels for Splash and Smooth from its Balance collection of bath products.
"Splash, Sliquid’s wildly popular shower gel, is getting its first packaging update in almost a decade," said a rep. "The once cobalt blue bottle has been changed to smoky brown. Complementing the apothecary-style brown bottle is a travel-friendly locking pump, that features a sleek brushed gold and black finish, for dispensing the perfect amount of liquid every time. Topping off the overall appearance of this revamped packaging, is the elegant new label design. The labels now include a dual gold band accent, while also keeping their white background and vibrant color variations to distinguish the multiple scent options, which include Naturally Unscented, Honeydew Cucumber, Grapefruit Thyme and Mango Passion."
VP of Marketing Erik Vasquez enthused about the redesign.
"Our customer’s input has always held immense value," he said. "When our team sat down to reimagine the appearance of Splash, we had an overabundance of ideas. We created over a dozen label options, whittled them down to our top six, then invited our customers’ input by having January’s ANME attendees cast a vote for their favorite option. The winning label design, by a landslide, is the one we are proudly introducing to the marketplace."
Sliquid Smooth's label was also revamped, and features a sleeker design.
"These new labels and component changes are the first step in modernizing the aesthetic of our entire Balance Collection," said CEO Dean Elliott. "The dark bottles, gold pumps, and metallic labels add a level of sophistication and style that we believe our customer’s and retail partners will find highly appealing. Over time, we plan to continue this redesign to create continuity throughout the collection’s product offerings."
For more information, visit Sliquid.
