MONTREAL — Adult Time has added a data scientist to its team, with a mission to “capitalize on the platform’s insights by refining user experiences and driving innovation.”
The data analyst, David, will focus on consumption patterns, user behavior, scene performance and providing stakeholders with insight on the platform.
“This will help sharpen the brand’s competitive edge through analyzing the reception of content from a data perspective, which will help marketing popular content more efficiently, identifying unseen trends and constructing fresh series concepts,” a rep noted.
Director of Sales and Marketing Frank Stacy said, “We have been sitting on a huge pile of data for a long time, and in the last few years we have done our best to sort through it as a team, as part of our everyday jobs. We felt like it was time to step up our game, put some dedicated energy towards leveraging all this information, and actively use it to make Adult Time a stronger product.”
David explained that the Data Analytics team’s main challenge is to understand customer behavior and preferences through “implicit information.”
“For example, we may be interested in finding out what scene made users want to return to our website, without them saying so explicitly,” he said. “We could also want to segment our customers based on their preferences and understand each segment’s behavior. If we can find an answer through data mining, we can make recommendations that will benefit the client and the company.”
Chief Creative Officer Bree Mills added, “At Adult Time, the vision from day one has been to fuse our creative energy and brand values with robust analytics to influence overall audience satisfaction. I am proud to welcome David to our team and look forward to geeking out over what he helps us discover about the amazing porn fans we serve.”
For more information, visit AdultTime.