CHICAGO — Jerkmate has debuted its new promotional campaign “Whatever You Call It,” aimed at demystifying cam site membership among potential subscribers.
The campaign, starring Montreal-based male performer Manuel Skye, “aims to democratize adult cam and chat experiences,” a rep noted.
A series of similar humorous reels was also shot with U.S.-based performer Jacob Coldwater.
Designed to connect emotionally with a male target audience, “Whatever You Call It” features humorous characters and common euphemisms — like “beat the meat” — to help “increase trust, clarify benefits and minimize the perceived risks of joining the premium cam site,” the rep added.
Jerkmate will promote the campaign’s videos and banners on major tube sites and most social media platforms.
Brand Manager Alexandra Clouette said, “With this campaign, we hope to entice more adult men to experience the safe, interactive and anonymous aspects of our services.”
For more information, visit Jerkmate.com.
