VANCOUVER, British Columbia — JuicyAds has rebuilt and streamlined its online marketplace interface with new filtering and advanced search functionalities.
Through the marketplace on the JuicyAds platform advertisers can purchase flat-rate banner spots by time, in seven, 14- or 30-day segments, with infinite renewal terms. The new interface, a rep explained, “greatly reduces searching and browsing by advertisers, by allowing them to quickly narrow down available space. This, combined with new data metrics, enables faster and more informed buying decisions. Also, new properties are highlighted for easy discovery.”
Filtering and searching options now include keyword, price, CPC, views, clicks, content rating, website type, niche, ad type, device and country. Sorting options include newest websites, views, clicks, price, CPC and feedback score.
“Of high benefit to advertisers is the ability to search by country and websites with the highest percentage of traffic will show up first,” the rep noted. “For example, searching for ‘Germany’ would yield the websites with the highest concentration of German impressions first. Being able to find the perfect spot goes perfectly with the new ‘Favorites’ system, which replaces the old ‘Watchlist’ system. Watchlist only allowed notifications for ad spots when they were sold out. The new feature allows advertisers to create a nearly unlimited number of lists to organize their media buying in any way they desire, for sold and unsold spots.”
JuicyAds has also revamped the advertiser dashboard — previously known as the "Manage My Ads" section — which now enables sorting by all fields. Each flat-rate ad spot features a quick-view statistics summary with an expandable breakdown that provides detailed stats.
"We re-coded the marketplace from the ground up," said CEO and founder Juicy Jay. "Transparency, efficiency and accuracy is our goal with these newest updates. There has been an enormous amount of hard work put into platform updates over the last few years to improve the client experience for both publishers and advertisers. However, we are also working hard to provide advertisers with more power to make the best decisions possible instead of guessing or blindly buying traffic."
For more information, contact sales@juicyads.com or visit JuicyAds.com.