LOS ANGELES — Wicked Sensual Care has unveiled Simply Timeless, a lube line designed specifically for use during and after perimenopause.
The Simply Timeless line debuts with four products: Timeless Aqua, Timeless Aqua Jelle, Timeless Hybrid + DHEA and Timeless Silicone. Like all products under the Simply label, each lubricant and moisturizer formula within the line is free from glycerin, parabens and propylene glycol.
The Timeless line, a rep said “has been carefully crafted using rejuvenating ingredients that nourish and hydrate. The four ounce size of each bottle offers convenience and longevity, providing a generous supply for ongoing comfort and satisfaction.”
All Timeless bottles feature Expanded Content Labels (ECLs), incorporating a more legible font size and a peel-off back label that offers additional information and guidance.
“With Timeless, Wicked Sensual Care remains steadfast in its commitment to providing not just exceptional products but also empowering people with knowledge about their bodies and the products they use,” the rep added.
Wicked Sensual Care Brand Strategist and Resident Sex Educator Jessica Drake said “Stepping into this space feels like perfect timing for us as a brand. With the success, media coverage, and accolades garnered by our instructional release ‘Jessica Drake’s Guide to Wicked Sex: Senior Sex,’ we confirmed that consumers are hungry for knowledge and support throughout all stages of their lives.”
Menopause and aging, Drake continued, “can bring about changes in many ways. We deserve to explore our sexuality as it changes with time, and experiencing pleasure is our right. We want to help normalize talking about menopause and aging, and center pleasure at all stages of life. Our Timeless line gives people different options based on their personal preferences, while each formula has been enriched with the most supportive ingredients in the sexual health and wellness space yet. I am proud to have had a part in creating this line, and I am grateful to our teams for their hard work and support bringing this to fruition.”
Director of Sales Jennifer Brice explained that Timeless “will provide consumers with a much needed collection of quality products that address the concerns of people during menopause and beyond. Retailers have shared their customers’ requests for lubricants specifically formulated to enhance pleasure later in life. The Wicked Sensual Care team is pleased to offer support and education to all our distributors and retail partners, not only during the launch of Timeless, but throughout the year.”
Wicked Sensual Care President and owner Steve Orenstein said, “We are incredibly excited to introduce Simply Timeless, a groundbreaking line that addresses the ever changing needs of people during transformative phases of their lives. We are devoted to continuously bringing meaningful products to the market to meet consumer needs, and we will continue to grow and expand our line with passion and purpose. We are proud of the growth and evolution of our product development team, and we’re looking forward to continually satisfying consumers with the highest quality products in the sexual health and wellness space.”
To schedule an online or in-person training, contact jennifer@wickedsensualcare.com.
For more information, visit WickedSensualCare.com.
